101: choosing a good name

Logo is important. It is needed for differentiating from other competitors. To have a logo, first must choose a good name. A good name is half the battle won. It is a brand asset.
1. The name must be easily remembered.

Bold, memorable and immediately recognizable. Examples: Mango, FaceBook.

2. The name should not be too long.
We get bombarded everyday with graphics, advertisements and how many we can actually remember? A few good ones. Keep it short.

3. The name should be easy to say/ pronoun/ spell.
It will be easy for people to find you, recommend others. Thus business opportunities increased.

4. The name must be English or English sounding.
English has become a language that bridge people from different countries/ cultures.

5. No Acronym.
ABC, BJ, CD. They are not interesting names. They can mean anything, not to mention indecent phrases.

6. Be different.
Do not give a common name such as "The Organic Food, "The Best Coffee". Too boring. Be bold. Have something interesting. Something fresh.

A good logo or identity does not guarantee instant success. They are important but it is just a beginning, the hard work is ahead. Many factors to consider for building up a brand, such as brand strategies, how to make your brand work, how to be different from competitors and many more.